Phoenix-area Historic, Architecturally-Distinctive and Luxury Homes | Who says print advertising doesn’t work? One of our ads is working so well a competitor cut out the good part! | DistinctivePhoenix.com | Historic Phoenix homes, distinctive Phoenix architecture, extraordinary Phoenix lives...

Who says print advertising doesn’t work? One of our ads is working so well a competitor cut out the good part!

By: Greg Swann
June 11th, 2007
Category: Beyond Categorization!

I showed a house today in one of the historic districts we farm. A copy of the neighborhood newsletter was laid out the mantle, along with the fliers and business cards. I took a quick peek to see our ad, the only print advertising we’re doing right now.

Here’s what I saw:

A piece of our ad had been cut out. There was nothing significant behind it, so it was clearly our ad that had been excused. This is what that ad should look like:

You can click on the image to see a PDF version, if you like.

What was cut? The highlighted copy in this picture:

The only thing I can figure is that the lister didn’t want the seller to see that part of our ad. Nice to know someone is paying attention…

Technorati Tags: arizona, arizona real estate, phoenix, phoenix real estate, real estate, real estate marketing

1 comment

1 Comment so far

Thomas Johnson June 16th, 2007 1:00 am

I just dropped in via one of those workout length podcasts. Greg, it’s a complement- they just cut out their to-do list.

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